Arta is an online platform that efficiently connects collectors & gallerists to shippers & prices. They needed a brand as streamlined and sophisticated as the product itself. I created a custom mark that balances the cleanliness of a sans with the attraction of a display face.


Deconstructing the logomark and using its pieces, I arranged the shapes to create a fun pattern, which were then applied to business cards and leave-behinds. I call the  pattern "moving pieces."